The Hustle comes to an end this fall and has featured Foodies and Artists & Entertainers.
Detroit’s Black community has a long-standing tradition of entrepreneurship that dates to the early 1800s with masons, loggers, farmers and traders. In our modern era of box stores and conglomerates, Detroit still contains a rich mosaic of small Black-owned businesses that keep the city thriving and despite decades of economic hardship Detroiters have developed a strong culture of work and determination. To succeed in Detroit, you need to know how to hustle.
Recognizing the historical impact of these entrepreneurs and small businesses, the Detroit Historical Museum's new initiative, The Hustle, is celebrating Detroit’s unsung Black entrepreneurs Detroit in a year-long series of museum exhibitions and programming. When asked why the Detroit Historical Society created The Hustle, Elana Rugh, President and CEO of the Society said, “the stories of Detroit’s Black entrepreneurs are so inspiring! They deserved to be celebrated in a museum setting and the Detroit Historical Museum is the perfect place to hear these stories and learn why they matter to all of us.”
The Hustle comes to an end this fall and has featured Foodies and Artists & Entertainers.
CAMPAIGN RESULTS
Total National TV Audience: 533,980
Total National TV Publicity: USD $56,287
Total Local TV Audience: 103,744
Total Local TV Publicity: USD $23,829
Total Radio Audience: 1,868,200
Total Publicity Value: USD $2,644
Total Online + Print Audience: 5,730,188
Total Online + Print Publicity: USD $53,709
Total Podcast Audience: 39,064
Total Podcast Publicity: USD $702
Total Number of Clips: 127
