The Aretha Franklin Amphitheatre

Written By Sari M. Cicurel

From April through August, The Aretha Franklin Amphitheatre enjoyed one of its most visible media seasons in recent history. The publicity and earned media opportunities set up during this period positioned the venue as not only Detroit’s premier outdoor concert space, but also as a cultural landmark that continues to carry the Queen of Soul’s legacy. Through strategic outreach, relationships with regional and national media, and creative segment planning, The Aretha secured consistent coverage across television, radio, print, and digital outlets, generating buzz that reached millions of viewers, readers, and listeners.

MEDIA COVERAGE SUCCESS:

Mentions: 1,738

Audience: 1,957,133,045

Publicity USD: $15,037,973

Sari M. Cicurel
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