The Woman Behind skinnytees in October with BReAst Sale Ever
Linda Schlesinger-Wagner, the founder of skinnytees, embodies resilience, compassion, and a commitment to empowering women. Born from Linda’s personal challenges, skinnytees has become a symbol of acceptance and beauty for women of all ages and body types.
Since 2016, the Breast Sale Ever, held annually during October for Breast Cancer Awareness Month, has raised funds to support women undergoing breast cancer treatment. skinnytees partners with local and national organizations, including The Pink Fund, Shades of Pink, and Fighting Pretty, and donate proceeds from its pink-themed collection. This year’s honoree is Robbie Mullin, a courageous Bloomfield Hills drama teacher and actress who underwent a double mastectomy following a Stage 1 DCIS breast cancer diagnosis in 2024.
Robbie’s journey, marked by strength and grace, highlights her belief in thriving rather than merely surviving cancer. She views the experience as a catalyst for self-discovery and resilience, inspiring others to face challenges with courage. Through her story, skinnytees continues its mission to celebrate and support women in their most vulnerable and triumphant moments.
The skinnytees Breast Sale Ever in October demonstrated the significant power of engagement, amplifying awareness for breast cancer and the brand's philanthropic mission.
MEDIA IMPACT HIGHLIGHTS
National & Local TV:
Reached a combined audience of 103,882, with a total publicity value of $35,732.
TV coverage provided wide visibility, reinforcing skinnytees' commitment to women’s health and empowerment.
Online News Coverage:
Reached an audience of 271,716, generating a publicity value of $58,569.
Online platforms extended the reach, allowing the campaign's message to resonate with a diverse and engaged audience.
KEY TAKEAWAYS
The campaign’s total audience reach of 375,598 and publicity value of $94,301 reflects its effectiveness in spotlighting the fight against breast cancer, celebrating courageous stories like Robbie Mullin’s, and fostering community support. This engagement not only raised funds but also strengthened skinnytees' reputation as a brand dedicated to making a meaningful difference.