Driving Confidence: Lindsberg Pettway's Insider Guide to Stress-Free Car Buying - Campaign
Lindsberg Pettway, a sales manager at Feldman Chevrolet of Livonia, shares his insider knowledge to simplify the car buying process and empower customers to make informed decisions. His campaigns emphasize transparency, research, and timing to create a stress-free experience.
Lindsberg Pettway dedicated my life to education, shaping young minds and making a positive impact in the classroom. An unexpected injury led to the loss of my job, forcing me to find a new path. I struggled to find work. I turned to Uber driving and personal training. One day, a client mentioned his nephew, the general sales manager at Feldman Chevrolet, and suggested I explore a career in car sales. Though I had never considered it, I decided to give it a shot.
After a 45minute interview with the general manager, I was offered a position on the spot. With no prior experience in automotive sales, I applied the same passion, dedication, and professionalism I had as an educator. Today, I’ve built my own brand, 4REAL Automotive, helping people find quality cars at affordable prices, always with the same integrity and care I brought to the classroom.
CAMPAIGN RESULTS
National TV Publicity
Audience Reach: 58,238 viewers
Publicity Value: $9,802
Coverage on national television provided Lindsberg Pettway with significant exposure, reaching tens of thousands of viewers across the country. This exposure helped establish his reputation as a car buying expert on a broader scale.
Local TV Publicity
Audience Reach: 58,238 viewers
Publicity Value: $9,802
Local TV appearances reinforced Lindsberg’s connection with his community, showcasing his expertise and services to audiences in his immediate area.
Online & Print Publicity
Audience Reach: 392,637 readers
Publicity Value: $47,480
Features in online articles and print publications reached a wide audience, amplifying Lindsberg’s message and increasing his visibility as an automotive sales professional. These platforms offered in-depth storytelling and advice, resonating with readers seeking trusted guidance.
Social Media Publicity
Followers: 20,500
Publicity Value: $512
Through social media platforms, Lindsberg maintained a direct connection with his followers, providing consistent tips and insights. While the monetary value of social media publicity is modest, its impact on engagement and brand loyalty is significant.
Overall Campaign Reach & Value
Total Audience: 529,613 people
Total Publicity Value: $67,596
The combined efforts across national TV, local TV, online, print, and social media generated substantial exposure for Lindsberg Pettway. This well-rounded campaign not only reached a diverse audience but also solidified his position as a trusted expert in automotive sales.