Public Relations for non-profit

Over the winter months, Public Relations has played a vital role in elevating the missions of Black Legacy Advancement Coalition, Black Leaders Detroit, Defeat the Label, and the Autism Alliance of Michigan. Through strategic media outreach, impactful storytelling, and community engagement, PR helped these nonprofits increase visibility during a crucial time for fundraising and awareness. Thoughtful campaigns and media coverage highlighted their initiatives—whether it was advocating for racial equity, supporting Black entrepreneurs, combating bullying, or empowering individuals with autism. As a result, they not only expanded their reach but also strengthened donor relationships, attracted new supporters, and fostered meaningful connections that will carry their impact well beyond the winter season.

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MEDIA COVERAGE SUCCESS

• Total National TV Audience: 285,515             

• Total National TV Publicity: $56,725

• Total Local TV Audience: 285,515

• Total Local TV Publicity: $56,725

• Total Radio Audience: 135,602

• Total Publicity Value: $213 USD

• Total Online + Print Audience: 703,186

• Total Online + Print Publicity: $137,681

• Total Social Followers: 75,000

• Total Social Publicity: $1,875